Sunday, December 18, 2011

The Skinny Jean: A Brief History

Skinny Jeans, if you love them or hate them, they are everywhere. But where did they come?

1950 and 1960 fashion:

Jeans became a symbol of youth rebellion and passionate sex symbol worn by the day. James Dean, Marlon Brando, and Elvis wore their jeans straight and slim. Although women in the 50's do not often wear jeans; Audrey Hepburn, Sandra Dee, and Marilyn Monroe wore a dress from the 50's sleek, close fitting pants that have the same sexy silhouette skinnies today. With her jeans the 60's are more common (even though the zipper was in the back) and they continue to have a lean silhouette. Display can be super sweet like the girl next door, or sexy and rebellious as a greaser Chics in music and movies with the same name. Rock and Roll came of age and tight jeans a uniform.

1970 Mode

The essence of Rock and Roll skinny jeans remain strong despite the flash of fur and the disco era. When we think about the fashion of the 70s, we think of an elephant bell jeans flare and fun, but dig a little deeper and you'll find the beginning of the punk movement and a pair of skinny jeans in history. Tight from the waist to the ankle, is often used safety pins to keep them comfortable throughout the body and increase the interest of slavery. Think of The Sex Pistols and The Ramones as prime examples. Vivian Westwood have my own shop to sell these "anti-fashion" to the ultra hip crowd.

1980 mode

Flash Dance collides with Spandex to bringing a new look for denim scene. Tight jeans are definitely in for women and men. Tight and washed stone, (still no stretch in the denim) the 80's fashion is where the tapered leg jeans really make their mark, and the style lasted well into the 90s. Remember the oversized shirt and colorful leg warmers? Pat Benetar, Chrissie Hynde and The Rolling Stones, all the serious rocker wore tight denim them (without the leg warmers of course).

1990 Mode

While mainstream fashion heads toward the boot cut, skinny jeans recapture their cool. No longer popular in the fashion of the 90s, tight jeans can still be found in the music world. The Rolling Stones are still rolling along, and the underground Punk Goth cousin who fester in tight skinny jeans (anti-fashion once again). Ever wonder why the "Rock n Roll" so often mentioned in reference to jeans? To mainstream America has taken a turn skinny jean disturbing, developing a style tapered legs and even the horrors of fake denim leggings (some people just have trouble moving on).

2000-2003

Denim is everywhere, after years of boot cuts and flares, skinny jean suddenly look fresh and new. Here we are again, but skinny jeans are not only appear at night. It took some time to hit the mainstream. In the fall of 2002 showed a sophisticated designer skinny jeans wrinkled above high heels and tucked into boots. Stella McCartney, Versus (Versace), and Rock and Republic skinny jeans all the shows. In 2003 the trend is becoming more common on the runways and all premium denim brands on board. You have to admit, it looks great on the runway models.

2004-2005

Almighty power of celebrity, when she wore it, it must be good.
Designers are pushing thin, and the trend caught on in London. Visitors to the High Street feel totally out of date they are tried and true jeans boot cut. JBrand Jeans was launched in LA, producing straight and skinny jeans in dark wash with minimal detail. Celebrities like Kate Moss, Angelina Jolie, and Sienna Miller embrace the new trend and look fabulous in it. Our own fashionista, Ada, bought his first pair of skinny jeans in 2005, but mainstream America is still slow to catch on. Brand Jeans introduces skinnies luck to their customers, only to watch them languish on store shelves.

2006

Skinny jean is all the buzz! It's hard to wear but you know what they say: "No Pain, Get It". It's here, it's there, it's everywhere! Suddenly Americans see Skinnies in every store. Almost all denim brands offer at least one version of the cigarette, skinny, or super straight. There are other jeans out there, but these are the ones that exist at the top of everyone's list. Stores that encourages a new look, and everyone from fashion editors to bloggers who write about this new trend. In the early years of varied news reports, predicting that this is not a style that would capture the American mainstream. But in the fall you can get your skinny fix everywhere from trendy boutiques to the local discount store. Definitely thin at the height of popularity right now.

How long does the style last? What's next? Let us look to London and see, is that the wide leg jean?